The impact of social media influencers on consumer behavior has gained attention and concern in an era where social media is ingrained in almost every part of daily life. This study proposal aims to examine the impact of social media influencers on consumer perceptions of brands, product preferences, and purchase decisions.
This study attempts to investigate how social media influencers affect customer behavior using both qualitative and quantitative methodologies. Interviews and surveys can reveal information about what motivates people to interact with and follow influencers as well as how reliable and credible they think their recommendations are.
Additionally, experimental research can be done to determine how influencer endorsements affect the attitudes and buy intentions of consumers in various product categories. Scholars can enhance their comprehension of the psychological mechanisms behind influencer marketing by adjusting factors including message authenticity, product relevance, and influencer reputation.
The research's conclusions have ramifications for consumers, marketers, and businesses. They provide guidance for developing content strategy, choosing influencers, and creating brand alliances. Furthermore, this study adds to the larger conversation on how social media influences consumer behavior and how digital marketing is changing in the modern era.